DIGITAL MARKETING 4.0.
Digital Marketing 4.0 is your step into the future withe the help of Artificial Intelligence. The interaction between human and machine was never more sophisticated.
WE USE MACHINE LEARNING TO UNDERSTAND YOUR CUSTOMERS...
Instead of writing all data down on your own, AI will do it for you and calculate millions of different facts into the equation.
Digital marketing 4.0 is remarkably different from 2.0 and 3.0 through the extensive use of AI. Take, for example, Google. They would never be able to grow that big if the customer analysis were based on Artificial Intelligence.
You can calculate and predict what humans do, and that is precisely what we do. The better we understand human behavior, the better will be the "user experience" for the human (customer) and the easier it will be for the supplier (you) to deliver this service.
AI is helping us doing this faster and more efficient.
DIGITAL MARKETING 2.0 & 2.3
Primarily Human work, which is based on market research
Paid ads over Google, Facebook, and other social media platforms
Lead generation for endless cold calls that maybe turn into paying customers
Email marketing with dead or cold email lists provided by shady suppliers
Print media and other old-school tactics
Results: most of the time costly without a predictable outcome.
DIGITAL MARKETING 4.0
mans and AI work as a team to understand the behavior of customers
Analyzing human behavior through search engines and social media activity
More traffic for your website because customers are targeted and not cold anymore
Reaching the customer where they are - Online and on mobile
Significantly cost-effective because AI does not ask for salaries... (at least for now)
Results: a predictable outcome with more organic traffic, leads, and sales.