THE BEST DIGITAL MARKETING STRATEGY FOR 2022 EXPLAINED IN 3 STEPS!
We all know this scenario. You turn on your computer in the morning and check your mobile phone, hoping that somewhere on planet earth, a customer has pressed the BUY button. But your hope is squeezed to death because it didn't happen. At least not as much as you wish.
So what you do now is what all of us have done. You go to social media like LinkedIn, Facebook, Instagram, or Twitter and try to find out what you need to do in God's name to get at least 1 lead or 1 sale per day. It seems that no matter what you do, it does not have an effect.
But wait! There are times when everything seems to be flowing itself. Leads are coming in, people compliment your hard work on LinkedIn and Facebook, and it looks like you finally made your breakthrough. But NOPE.
3 Weeks later, we are back on square one.
The next phase you are entering is what I call customers from hell...
They are asking you 1 Million three hundred thousand and 16 questions, but when you ask them to buy. No response. You answered every question they had, and you felt that you had become bronchitis as your lungs were hurting from all the features you told them about on the phone. But nothing.
HOW IS THAT POSSIBLE?
You even don't ask for millions. A simple and steady running business for you and your family is all you want. So what is it that makes it look like the whole world is against you?
THE ANSWER IS AS SIMPLE AS IT CAN BE AND SHOCKING AT THE SAME TIME!
You are trying to sell " cold " customers your product or service, which doesn't work 99% of the time. A study shows that customers need to have 6-8 times a touching point with you or your brand to get ready to purchase. What you are trying is shooting from the hip. The result is as described, and you know it.
So what can we do to change this situation, and is it possible to do something?
The good news is, Yes, it is possible and not that difficult. But look, when you don't know what to do, it would be the same as going into the kitchen with no experience and limited skills and trying to cook something crazy to shock the people; what an incredible talent you are.
Well, they will be shocked, but not as you think.
A ADVICE FROM SOMEONE THAT WAS THERE AND THAT MADE IT OUT OF THE RANDOM SWAMP.
Customers need rapport to trust you enough to buy. If you don't have endless positive Google reviews, you will have a hard time doing that. Paying for ads that send cold customers to landing pages and shop pages is working. Still, you need a huge budget to make it work. A long breath because as sophisticated as the AI of Facebook or Google may be, the machine learning software needs time to learn how to work better for you and how to turn Conversions into paying customers.
You need to understand and accept this because if not, you will be like an alcoholic who does not admit he has a problem. You have a problem. A big one.
WHAT STRATEGY TO USE TO CHANGE DIRECTIONS?
I will now give you some advice that helped me and changed my desperate situation from hell to heaven in a very short time. The strategy I am about to tell you now works in every business and every industry. How do I know?
Because I own 22 brands and 25 companies, and guess what? I am implementing the same strategy for every startup every single time. Some of them make decent turnarounds, and some are skyrocketing. Still, all are making money, which is precisely this exercise's idea.
HERE IS YOUR STEP BY STEP GUIDE HOW TO INCREASE YOUR COMPANIES TURNAROUND QUICKLY!
If you have a physical product, sit down and figure out by country who can be a good partner or "reseller" of your product. Simply use their customer base to sell your products without spending money to advertise on Facebook or Instagram. If you have a digital product, do the same. The resellers are maybe in a different area compared to physical products but believe me, they are there.
Let me give you an example of how powerful that is:
Let's assume you are selling a product for $100. So now you have, let's say, 10 customers per month. Please don't be offended, it's just an example for better understanding.
So I hear repeatedly that working with resellers means giving huge discounts you can't afford now. Ok, that is a valid point but allow me to counter that.
If you have only 1 sale per week, which would be 4 sales per month in another country, and you get 10 countries on board to resell your product over time, you will have 40 sales per month. That would be $4000 per month. If we assume that you give a 30% discount, you would still have $3800 in your pocket compared to $1000 if you sell everything yourself. So your month will be $4800 but with the potential to grow very fast due to the fact that your new reseller is selling by time more of it. Get the point?
2. You need to get your website updated. In 99%, the website is too slow and not structured. Not structured means you are not guiding your visitor to a specific goal. She or he is coasting around and leaving sooner or later without any further action.
That's not how it works. Every single inch must be calculated and used to show what you want them to see and then guide them with a strong CALL TO ACTION to specific pages. This is not easy and takes time, but you can quickly and easily implement the basics.
Landing pages are your bread and butter...
Without landing pages, you will lose 9 out of 10 customers. Be sure of that. The difference between a landing page and a website is that a website is here to show an overall picture of who you are and what you do. A landing page is a specific site that covers only this one specific topic. You cant mix them without killing your business.
Suppose you want to learn more about the landing page. In that case, I recommend you watch this VIDEO here to better understand why this is so important.
The third and last point is how to increase your turnaround with digital marketing is simple and requires less work from your side. It is your SEO booster, so you get more visibility on social media but, more importantly, also on Google.
I have developed a new software called AWAI. It stands for Advertising With Artificial Intelligence, and that's exactly what it does. It analyzes and finds the ideal reseller for you and gives you the boost your brand or shop needs. No matter if you sell on affiliate marketing via Amazon or run your own online shop. This digital marketing tool is unique worldwide, and nobody else can offer anything similar.
To learn more about AWAI, click this link and check out this post. You will be surprised how powerful it is for only $14,99 per month. No matter how difficult your financial situation now is, this amount will always be available.
THESE ARE THE 3 THINGS YOU NEED TO REACH WITH DIGITAL MARKETING THE INCOME YOU ALWAYS WANTED. IT'S NOT MAGIC. IT'S A STRATEGY!
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Thank you, and I'll see you at the top.