3 Ecommerce Content Marketing Strategies 2022.
The 3 Ecommerce Content Marketing Strategies 2022 that will boost your sales fast.
What are the 3 ecommerce content marketing strategies 2022, and how to use them in a real-life scenario? First, you need to understand what it is.
Clients don't want to watch ads or any other type of commercials, so the strategy of reaching your customer for a specific product or service must be implemented in a new way. Do these three steps, and you will immediately see and feel the difference.
1. Write Ecommerce Content Marketing Blog Posts in a third Person manner.
This means writing about your service or product like you bought it and using it yourself. Don't write as the "manufacturer" as it will look like a commercial. Ecommerce content marketing should be written or filmed naturally like a review from a real person that uses this service or product. This way, customers or end-users can connect much easier with the product and digest the content fast and easily. They don't feel like someone is selling them something but more like, what is the benefit and outcome of the product.
2. Ecommerce Content Marketing should contain what problem does it solve!
Most of the time, this is the most significant mistake Entrepreneurs make. They write about the features and the quality, which is entirely wrong. Why?
Because you are describing your pain, yes you read right! You are describing what effort, pain, and nerves you have put into it to have it as it is today. While other entrepreneurs will be happy to listen and feel with you because they have gone through similar scenarios, end customers don't give a damn about your pain. Sounds selfish? Well, do you care what problems Apple had with its latest iPhone to have it on the market as it is today? Of course not. You want to know what problems it solves, like if the camera is now better than before. Can it film cinematic? Does the damn screen turn again black when you scroll in the sun, and is it waterproof?
These are problems that end clients have, and that's why they are looking for products that have the solution. It is that simple.
3. Your Ecommerce Content should reach more B2B than B2C.
Wait a minute? What? B2B, not B2C?
Yup, that's right! Since the pandemic, we have seen an increase of over 12,000% in online sales worldwide because people were sitting at home and shopping like crazy. This is excellent news, but the bad news is that you have a hard time getting to the end customer without expensive advertising.
The solution for this is AWAI. It will find the ideal B2B company for you, and you can start selling to their customer base immediately! Be smart and use the customer base of other companies and collaborate with them. Finding those that make significant turnarounds per year is not only challenging, but they rarely answer smaller shops because they are too busy selling. AWAI is the solution for this because it is an Artificial Intelligence Software that analyzes your market and the players in it. It will automatically send them emails in your name with your product or service and get them on board for you. At the same time, you can focus on your daily job. This way, you hit two flys with one catch, and you start slowly but surely growing your business.